ONYX Development Solution
A solid past. A dynamic future
Effectiveness and efficiency. World-class standards and the warmth of Asian hospitality, perfected over five decades. Inspired brands that drive profit for owners.
ONYX Hospitality Group is a leading Asia-Pacific hotel management company combining the expertise of a truly international executive team with the industry excellence for which Asia is renowned. We pride ourselves in our open, approachable leadership style and recognise that property partners are the fundamental basis for any management company's success. Their individual needs and concerns are our driving force.
ONYX offers a range of hotel, resort, serviced apartment and spa brands consisting the established Amari collection of full-service hotels, leading serviced apartment provider Shama, the midscale OZO brand, the design-led YOO Collection and Yoo2, and Breeze Spa - a fresh new take on Asian wellness. With offices across key Asian cities such as Bangkok, Shanghai and Melbourne, we extend our roots beyond Thailand and Southeast Asia to offer innovative management solutions across the Indian Ocean, Arabian Gulf and the rest of Asia-Pacific.
Partnership. Performance. Passion.
At ONYX, our management processes are straightforward and savvy, just like our people. ONYX partners see this in our competitive, owner-aligned fee structures, simple and transparent contracts, and cost-effective business practices. We want our partners to enjoy working with us and to profit from doing so.
Our aim is to nurture long-term relationships with you, through the pillars of our principles.
Partnership
We understand the needs of owners because we are owners ourselves. Our owning family is one of the most respected in Thailand.
On the side of owners
ONYX and its shareholders remain the largest single owners of hotels we manage. Beyond the ONYX portfolio, we also manage hotels for owners who wish to retain their own brands, as well as asset management of properties operated by major global hospitality brands.
A focus on financial returns
ONYX is conservatively financed, having very little corporate or asset-level debt, and is privately owned. This means that we are not constrained by the short-term needs of any global stock market.
Passion
Among the many brands and markets we cover, the common denominator remains a passion for doing what we do best. We always keep in mind that ONYX exists to make every owner's property a success, through reputation, profit and value.
Culture of Service
Handpicked employees trained thoroughly and imbued with a spirit of efficiency and an intuitive attention to detail, while leaving them free to express their underlying warmth.
Brand Differentiation
Whether the "Colours and Rhythms" of Amari, the "Sleep, Connect, Explore”" promise of OZO, or the “no boundaries” approach of Shama, ONYX focuses on bringing a unique point of difference to each hotel it operates
Performance
Given the right products and the right locations, ONYX can compete with most playersin the industry for top-line performance and beat most in bottom-line generation.
Proven Success
The beginnings of ONYX can be traced back to 1965 when the Siam Lodge Group was formed. The company evolved into Amari Hotels and Resorts in 1992. We have lived through numerous crises including SARS, the Tsunami, and various forms of political unrest.
With this experience, we know how to cope with any conceivable scenario and have established a solid reputation for achieving unparalleled success in the good times - and sustaining performance during the downturns.
Efficient Management
We run tight hotels with a focus on strong margins. We have a proven track record in producing good paybacks on new projects.
Strong Marketing and Sales Networks
Tour operators, corporate entities and government networks are complemented by an award-winning e-commerce strategy that allows ONYX properties to be at the forefront of the new generation of sales strategies.